Eventworld® 2011 will also showcase a one-day program for Masters on Friday, August 5. The program content is focused on industry veterans who run their own event planning businesses and will include information on how businesses, within and outside of the special events industry, have adjusted and reconfigured themselves post-recession.
To attend the Executive Track only, register for the Executive Track pass.
Executive Track Sessions:
CIC Economic Impact Study: Results and Implications
Robert Canton, PriceWaterhouseCoopers & Karen Kotowski, Convention Industry Council
The Economic Significance of Meetings to the U.S. Economy study reveals that the U.S. meetings and events industry directly supports 1.7 million jobs, $263 billion in spending, a $106 billion contribution to GDP, $60 billion in labor revenue, $14.3 billion in federal tax revenue and $11.3 billion in state and local tax revenue. With the U.S. and many other countries looking for effective ways to work their ways out of recession, the meetings and events industry plays a critical role in supporting jobs in communities across the globe, creating environments that foster innovation and business success. The new study, conducted by PwC US, assisted by a team of industry researchers, spanned more than a year in research and analysis and is the first-ever study of the size and scope of its kind. An alliance of 14 organizations, collectively representing the entire U.S. meetings industry, came together to fund the historic study quantifying the economic significance of the meetings sector.
As a result of this session, attendees will:
• Learn why the MICE industry initiated this research
• Discover the key outcomes of the research
• Learn how to leverage data and key metrics for you and your company
Event Trends - Mastering the Changes to Capture More Business
David Rich, George P. Johnson Company
Just one thing is certain going forward; the speed of change will continue to accelerate. Only those able to master the rapid shifts will deliver the most value to their organizations and clients. What are the changes affecting the use, form and content of special events as applied to organizational objectives? In this information packed session David will share the latest trends drawn from key studies that define both the challenges and the opportunities for how meetings and events professionals need to rethink, re-strategize and re-vision their organizations’ or clients’ use of this extremely critical communication medium. Most importantly, he’ll share a new vision for how to identify the changes most relevant to your own situation going forward, and a way to prioritize actions to take competitive advantage and keep you, your organization and your clients’ organizations thriving into the future.
As a result of this session, attendees will be able to:
• Identify the trends most important to their work
• Prioritize where they need and want to be on the change spectrum
• Re-vision their value proposition for greater relevance for the next decade
• Make the case to senior management clients for program expansion
It can’t just be about Survival! - Growing Business in Good Times and in Bad…
Steve O’Malley, Senior Vice President, Maritz Travel
The future performance of an organization is best defined by how it is poised for and reacts to uncertain times. Focusing on the shifting challenges, needs and values customers face, products and services have to evolve; especially in the meeting, event and incentive travel industry. With these critical success factors in mind, the Maritz Travel modus operandi shifted dramatically in the recent economic downturn and now continues to consist of a forward looking approach to our service offerings and how we position ourselves, provide market leadership, sell and operate to remain healthy and thriving; both in good times as well as bad.
As a result of this session, attendees will learn:
• How to survive and thrive through alternative business structures.
• Sales approaches that help capture new business opportunity interests and engagements.
• Operating infrastructures that better support customer needs, while not straining your internal resources.
• Current and future trends that are impacting the corporate meeting landscape.
Science, Research and Best Practices – Drawing Parallels from Other Industries to Improve Your Event Landscape
Robert Lowe, Nth Degree Events
Explore what the event world can learn from other industries to integrate fresh and proven best practices into your events. Examine how this knowledge translates to the different facets of event management to broaden your event landscape.
As a result of this session, attendees will be able to:
• Acknowledge how advances in science can lead to great improvements within our industry. Capitalizing on cutting-edge research conducted to understand buying behaviors, preferences and styles can direct us in incredible ways.
• Begin to understand the science behind attendee behaviors and what role emotion plays. Exploit “people” research - what makes them tick is of utmost importance. Recognize environmental elements that affect people’s attitudes and actions. Identify factors other industries use to manipulate mood and experience to evoke a desired emotional response or participation.
• Establish and understand how different categories of economics influence attendee behavior. Explore what other worlds do to combat the real threat of today: attention scarcity. The most precious resource of today and the future is someone’s true attention. Understanding the basics of the “attention economy” and how it affects our industry is a must in today’s world.
• Recognize distinct parallels to challenges in other industries to utilize unconventional, established learning sources in the face-to-face industry. Examine methods other industries use to control and direct people through different environments. Acknowledge where boundaries “are” and how to use them throughout your footprint by examining how they are used by other industries. Investigate how sensory marketing should be examined and used within our industry based upon many best practices from other industries.
Executive Track Registration includes:
· Two General Sessions, 8/4
· Executive Track sessions
· Continental breakfast 8/5
· Access to session handouts
· General Session, 8/5
· Admittance to the Annual General Meeting, 8/5
· Admittance to the ISES Connections Lounge