Thursday, August 6

9:00 a.m. – 1:00 p.m.
AT&T Park (additional registration fee required)

Your Eventworld experience is not complete until you visit the Bay Area’s most unconventional event venue, AT&T Park. In this behind-the-scenes look at “baseball’s perfect address”, you will witness first hand as AT&T Park’s dedicated Special Events Team transforms the home of the San Francisco Giants into a first class special event venue. We will focus on the variety of ways a baseball park can be utilized for meetings and events, technological advancements that allow the park to compete with alternative event spaces, unique opportunities that a ballpark facility can provide, and a few special surprises!

ISES Eventworld® Orientation

1:15 p.m. – 2:00 p.m.
All Levels

First time attendees and seasoned ISES Eventworld® participants will benefit from this half hour, informal round table discussion. Designed
to guide attendees on how to navigate and maximize the Eventworld® 2009 experience. This session promises to provide tips and insight into the numerous Eventworld® educational sessions and networking events. Don't miss this opportunity to meet Eventworld® veterans, ask questions, and network with peers.

• Learn insider information on the various elements of Eventworld®, including the “must attend” educational seminars
• Network with other ISES members
• Experience one of the most important aspects of being an ISES member, making new friends from around the world

Opening General Session
Release Your Brilliance: How to Reposition, Reconnect and Re-emerge in Times of Change

2:15 p.m. – 3:45 p.m.
Simon T. Bailey, Founder, Brilliance Institute and an internationally known speaker, author and consultant

Get ready to be captivated and inspired with contagious energy, compassion and humor by Catalyst for Brilliance, Simon T. Bailey. In this opening session, you will be re-equipped with tips, tools and techniques to prove that brilliant success is an inside job. Bailey challenges and teaches businesses and organizations to clear obstacles to brilliance in their cultures, processes and people, thereby achieving higher levels of engagement, retention, and productivity — and a brilliant bottom line. Before founding the Brilliance Institute, Simon honed his expertise in leadership, sales, customer service and personal development during a successful two-decade career at Hyatt Hotels, Walt Disney World Resort and the Disney Institute.

Keynote Case Study Breakouts
All Levels
4:15pm - 5:30pm

4:15pm - 5:30pm

ISES Eventworld® Welcome Reception

6:00 p.m. – 9:00 p.m.
(additional registration fee required)

Friday, August 7

Novice Professionals
5 Things You Need to Know about Production Schedules

9:00a.m. – 10:15a.m.
Heather Henderson, CSEP, CMP,  Cisco

Who’s on 1st?  What’s on 2nd? And is there even a 3rd??  Production schedules are the foundation of successful event operations no matter the size or scope of the project.  They ensure all partners have a clear understanding of expectations for flawless execution.  In this session we will address the fundamentals of production schedules, their importance in the event process and discuss best-practices for implementation.

Novice Professionals
5 Things You Need to Know about Sponsorship

9:00a.m. – 10:15a.m.
Jennifer McKinney-Seet, CSEP, Thomas Caterers of Distinction, Inc.

“What’s in it for me?” Tough economic times are forcing potential sponsors to tighten their belts and thus challenge organizations to be more creative with their solicitations. Sponsors need to see more tangible results from their investments with definite positive ROI. This fun and informative class will look at sponsorship approaches from both angles and provide helpful advice on how to find sponsors, price your sponsorship, determine benefits, handle negotiations, and create strategic, successful, partnerships where both sides walk away feeling that they got the best deal. Marketing/brand managers, event planners, sports and entertainment producers, small businesses, and nonprofit professionals benefit from this session.

Skilled Professionals
AV201 v.2.09

9:00a.m. – 10:15a.m.
Bill Guest, CCR Solutions

The once stable “face of audio visual” is poised for radical change in 2009. Audio visual companies will need to re-invent themselves to succeed in the current economic climate. Audio Visual budgets are being slashed, competition is tougher than ever and the audio visual buyer has become more knowledgeable and savvy. Bill Guest of CCR Solutions will share his secrets of success that saw a 28% sales gain in 2008. Attendees will learn about:
• 3D Holographic Projection Solutions
• Web based Presentation Management
• Re-useable, Green, set solutions
• 3D Event Rendering Tools
• RFP Response Techniques
• Digital Signage Solutions
• Internet Café Kiosk Solutions
• Custom Podium Solutions

Skilled Professionals
Setting and Meeting Client Expectations

9:00a.m. – 10:15a.m.
Dale Harmon, Plants Alive! Inc.

In order for your business to continue to profitably operate you must be in charge of your client's expectations. As you re-tool your sales, design, and operations department and adjust to the reality of your marketplace, honest dialogue allows you to establish the winning combination of reality, value, and reception with the budget. Suggestions and ideas will be paired with real life examples to help you create a new definition of success.

Seasoned Professionals
Working On vs. In Your Business

9:00a.m. – 10:15a.m.
Wendy Barlin, Speaker, Business, and Personal Financial Strategist

How do you spend your time each day? Many entrepreneurs spend all day handling every aspect of their business and end up frustrated by the demands their business now places on their time and their life. Research shows that the successful business owner spends 65% of their time working on their business and 35% of their time working in their business. Here we will examine how successful business owners can balance their time between working on and working in their business, reduce stress and frustration and watch your profits and productivity grow.

Novice Professionals
Five Things You Need to Know about Marketing in the Special Events Industry

10:30am - 11:45am
Melissa Jurcan, CSEP, University of Phoenix Stadium - Managed by Global Spectrum

This session is designed to cover the ins and outs of how to market yourself, your events and your company from the start. And it won’t stop there! Learn how to then promote your brand in the marketplace. From collateral, social networking tools, websites, eNewsletters, public relations and more, we are sharing tips that will help keep you top of mind. This is especially important during tough economic years - marketing is essential and it must make an impact!

Novice Professionals
5 Things You Need to Know about Event Design

10:30am - 11:45am
David Merrell, AOO Events
Explore both the artistic and business side of design. Learn how to stay profitable and still deliver an incredible product. Consider the best way to design to your audience as well as the location. Discuss where to find design inspiration. Walk away with a lot of clever and cost effective design tips.

Skilled Professionals
The Top Technology Trends Transforming the Meetings and Special Events Industries

10:30am - 11:45am
Corbin Ball, CSP, CMP, MS, international speaker, consultant and writer

What's happening with technology and how will it directly affect me? This regularly updated, interactive session will cover the most significant technology trends impacting meeting planning, events and society in general. It will finish up with the opportunity to share your views, ask questions, and learn from each other about how these trends will affect us all.

Skilled Professionals
Reduce Expenses AND Save the World by Greening Your Events and Business Practices

10:30am - 11:45am
Lori Hill, lori hill event productions, inc.

You don’t have to sacrifice profits to save the planet. Learn how to save money and the environment by greening your events and daily business operations. We’ll provide specific examples of cost saving measures you can apply to your events and in your office to reduce your bottom line.

Seasoned Professional
Building and Maintaining Your Cash Flow

10:30am - 11:45am
Wendy Barlin, Speaker, Business, and Personal Financial Strategist

Do you lose sleep wondering whether you can make payroll? Pay your expenses? Stressed by the never ending cycle of matching cash in with cash out? You're not alone. Eighty percent of all small businesses fail within three years and then another 50% fail within the next two. Cash flow is the single most important factor in determining the success or failure of any small business. Do you know how much cash you need to ride out the slow times in your business? This presentation will give you tools to better manage your cash flow and plan for both economic and industry cycles affecting your business.

Novice Professional
5 Things You Need to Know about Corporate Events

1:30pm - 2:45pm

Novice Professional
Business Butterflies: The working Benefits of Social Networking

1:30pm - 2:45pm
Ryan Hanson, Events
Lara McCulloch-Carter, Regal Tent Productions
Marla Watson-Werst, CSEP, PeaPod Productions/Smashing Success Events

Log on and Connect! That is the message of a myriad of social networking sites. Whether you are blogging or twittering, facebook friending or linking in, the question is do any of these social networking scenarios benefit event professionals? You bet they do. Join in on this panel discussion with three social butterflies to learn how they have turned online to make social networking work for them.

Join in on the conversation. Find the Business Butterflies wherever you engage Social Media through our blog businessbutterflies.blogspot.com. Or Tweet us @BusButterflies

Novice Professional
5 Things You Need to Know about Event Management

1:30pm - 2:45pm
Jaclyn Bernstein, Empire Force Events

From vendor relationships to working within clients financial parameters, honing Event Management skills are essential to any successful Special Events professional. Ms. Bernstein will share experiences from her career starting as a novice, where she’s still always learning, and facilitate discussion on how to grow your career in Event Management.

Skilled Professional
Technology for the SOHO (Small Office/Home Office)  {or Office-in-general} and Road Warrior -- How To Make It Work for You

1:30pm - 2:45pm
Corbin Ball, CSP, CMP, MS, international speaker, consultant and writer

Are you working in a small or home office (office) and feel frustrated by technology? Do you want to learn tips that will make it all work more effectively and at a lower cost? Do you just want the stuff to work right? Then this interactive workshop is for you. Taught by the leading meetings technology consultant, Corbin Ball, who has learned from experience for more than a decade managing his own small office and traveling about 130 days each year.

Skilled Professional
Reaching Generation Y:  What You Can't afford NOT to Know!

1:30pm - 2:45pm
Jodi Collen, CSEP, Augsburg College

Generation Y makes up over 70 million people in the United States alone. With children born between 1977 and 1994 included, they make up more than 20% of today’s population and represent the largest buying power group since the "Boomers." Economists all agree – they will have a huge social and economic impact. So, what do you need to know when planning events or marketing for this group?  Are you prepared for the new type of employee entering the workforce? Find out what you need to know about this unique and powerful group as we dive into what you can't afford to NOT know about Generation Y.

Seasoned Professional
WHO ARE YOU AND WHAT DO YOU DO?

1:30pm - 4:15pm
Sean Low, The Business of Being Creative LLC

Sean Low is the President of The Business of Being Creative LLC. Prior to starting his own business, Sean was the President of Preston Bailey Designs, Inc. and business consultant to those in the business of being creative. Sean has a law degree from the University of Pennsylvania and his business experience ranges from law, investment banking, financial executive to small business owner. Through his work with Preston and his other creative clients over the last six years – Vicente Wolf, Marcy Blum and Sylvia Weinstock to name a few – Sean has discovered his own creative passion: thinking about creative businesses – how they run, how to make them run better, helping them know who they are and then be the best at what they do.

Novice Professionals
5 Things You Need to Know about Corporate Events

3:00pm - 4:15pm
Gordon Thompson, CMP, Cappa & Graham, Inc.

Every corporate event has a purpose and objective. This interactive session will teach you to identify that purpose, define success and achieve the client’s objective. This session will also help you identify multipliers that maximize the client’s ROI and inspire you to turn your next corporate event into an immersive marketing experience.

Novice Professionals
5 Things You Need to Know about Insurance

3:00pm - 4:15pm
 Larry Cossio, Cossio Insurance Agency

We will be discussing what types of insurance is needed by the event planner, the venues, their customers, and what insurance they should be asking for from their sub contractors. We will review what to watch out for if you receive a certificate of insurance and to read one so that you understand what you are covered for and what you are not.

Skilled Professionals
Web Sites that Work and Google Analytics

3:00pm - 4:15pm
Corbin Ball, CSP, CMP, MS, international speaker, consultant and writer

In this fast paced, interactive session for business professionals, you will learn how to design your web site to be found by the search engines, to be read, and to be book marked. This boils down to quality web site design and effective web marketing. This course will give you the tools to specify and design the site that will bring in the customers you are seeking.

Skilled Professionals
What You Don’t Know About the ISES Community: How Businesses Like Yours Can Leverage the ISES Website to Increase Sales, Expand your Network and Influence your Industry

3:00pm - 4:15pm
Chris Bonney, Vanguard Technology

In this session you’ll get a full tour of the new online community at ISES.com. Learn how connecting with other members and vendors can help increase the profitability of your business. Enhance your member experience while improving your cash flow. This will be an informative and beneficial session for any ISES members looking to harness the power of online community collaboration. 

All
Happy Hour! Hot and Sassy Event Trends

4:30pm – 6:00p.m.
Steve Kemble, America's Sassiest Lifestyle Guru

Steve Kemble has been the magic behind countless corporate events, weddings and other sassy ventures for more than two decades. The event industry’s king of self-promotion, also known as America’s Sassiest Lifestyle Guru, is one of the industry’s most visible, vocal and unique personalities. Steve has been dishing out fashion disses at celebrities for more than three years as a Top Cop for Us Weekly magazine’s Fashion Police and with annual appearances on TV Guide Network’s Idol Tonight.  His daily “What’s Hot” segment for CBS radio has become an online sensation, and he has gone head to head with some of TV’s other big personalities from Melissa Rivers to Donny Duetsch. Let’s not forget weddings! A centerpiece of WE TV’s marquee block of bridal programming, Wedding Central, Steve has also appeared on ABC’s Extreme Makeover Wedding Edition, Style Network’s Whose Wedding Is It Anyways? and Married Away. To top it all off, he has dished out delectable advice for throwing Hollywood-level bashes at home for E!’s Countdown to the Academy Awards, CBS’s The Early Show and Every Day with Rachael Ray magazine.  In this energy packed session, America’s Sassiest Lifestyle Guru, your very own Steve Kemble, will give you the hottest and sassiest lifestyle trends emerging from coast to coast. With his finger on the pulses of pop culture, high fashion and the event industry, no other expert in the field can put together such a dynamic presentation – this is not to be missed! 

Hopping in from New York and joining Steve on stage during the entire session will be legendary Diva DJ extraordinare Lady Bunny! With her glitzy outfits and sky-high wigs she will be an amazing and entertaining sidekick to America's Sassiest Lifestyle Guru!

Saturday, August 8

Novice Professionals
5 Things You Need to Know about Entertainment

8:30am - 9:45am
Connie Riley, CSEP, T Skorman Productions

Do you know where do you begin to when you are asked to contract talent for your event? Join Connie Riley, CSEP to discuss the points in successfully contracting the appropriate performer for your event. Identify the questions necessary to process accurate estimates for an initial entertainment request. Learn fundamental terminology, contract negotiation basics ands the expectations of the performer when they arrive on location.

Novice Professionals
The Blog Factor: Why Starting a Blog Now is More Important than Ever

8:30am - 9:45am
Chris Bonney, Vanguard Technology

Blogs have become a vital marketing tool for many businesses today, helping them build credibility within their industry, provide value to their customers and open a dialogue with their prospects. This presentation will explain in business terms how to get up and running on a blog and will share proven tips and tricks that can help any special event business owner turn a blog into a new source of new business opportunities.

Skilled Professionals
Whose Event Is It Anyway?

8:30am – 11:15am
Vince Early, CSEP, Thomas Caterers of Distinction
Paul Creighton, CSEP, T Skorman Productions
Heather Henderson, CMP, CSEP, Cisco
Gary Jones, CSEP, Gary Jones Presents…

This energetic and interactive session will assist you in breaking down those communication walls and cross those divides that separate us from discipline to discipline. Through role playing scenarios, we will explore the triumphs that help us (and the pitfalls that undermine us) in putting together successful event teams. We will identify the elements of each discipline, how they effect the overall event production and how they sometimes overlap. We will explore techniques to identify the structure of responsibility and implement necessary communication mechanisms. Leave your inhibitions at the door and take your place on center stage!

Skilled Professionals
The Power of Personal Branding

8:30am – 11:15am
Tim O’Brien, Esq., The Personal Branding Group, Inc

There are very few things, which can explode your business overnight.  A powerful personal brand is one of them. What would it mean to you if you could create the Lance Armstrong or Oprah Winfrey personal brand with your target audience? In this action packed, information driven presentation, personal branding expert, Tim O’Brien, will reveal:
• Why having a compelling personal brand is more important than ever
• How to crystallize your own personal brand
• What it takes to be memorable

Seasoned Professionals
Create Maximum Value for your Business using Strategic Exit Planning

8:30am – 11:15am
John Chappelear, Strategic Exit Institute, LLC

This is a great program for business owners to get a solid overview of a Strategic Exit Solution. The material is presented in an informative  session, including an opportunity for Q&A. The talk will provide a business owner with the fundamental knowledge they must possess to begin maximizing the value of their businesses by putting an exit strategy in place. How to identify key goals, create your exit dream team, and understanding how a buyer will see your business, will all be addressed. The key components of business valuation and risk reduction will also be discussed, including the ideas of business, personal and contingency planning and risk reduction. John will walk the audience through a case study step-by-step, leaving them with the concepts well in hand.

Novice Professionals
Leadership with a Focus on Serving

10:00am - 11:15am
David Spear, AFX Pro LLC

Many of history's greatest and most successful leaders were men and women who were intent on serving their constituents, not their own self-interests. King David, Mahatma Gandhi, Mother Theresa and General Dwight Eisenhower are notable examples. This presentation will examine the attributes of servanthood and deliver key techniques to implement servanthood into leadership roles in industry, civic, association and family settings.

Novice Professionals
5 Things You Need to Know about Social Events

10:00am - 11:15am
Gwen Helbush, Where to Start, Inc. Wedding and Event Management
Kristjan Gavinn, In Good Company Meetings and Events

What makes an event a social event?  After all isn’t every event where people interact with each other “social”? The answer is yes and no.  We will discuss the key points event professionals should know about the social market. This discussion will provide insight as to what questions should be asked and how a social client’s needs are different from other clients and why selling to the social client and social planners is different for vendors. We will also delve into how and why we must continually educate our prospective client base in order to be successful and much more.

Novice Professionals
5 Things You Need to Know about Non-Profit Events

1:30pm - 2:45pm
Jim Leighton, Children's Cancer Research Fund

This interactive session will provide insight on the importance of focusing on the experience when working on a nonprofit event. It will clear up the common misconception that nonprofit events are not as “professionally” run as corporate events. Attendees will leave with a better understanding of the unique factors that go into planning a nonprofit event including sponsorship, fundraising, and messaging.

Novice Professionals
5 Things You Need to Know about Catering

1:30pm - 2:45pm
Kelly Early, CSEP, Thomas Caterers of Distinction, Inc.
Dee Haddad, CSEP, Thomas Caterers of Distinction, Inc.

In this session you will learn the basic knowledge that you will need when working with a caterer for an event. Budgets, service style and basic client interview questions will be examples that will be covered. .

Skilled Professionals
Targeting New Markets in a Challenging Times

1:30pm - 2:45pm
Sally Webb, CSEP, The Special Event Compnay
Michael  McCulloch, Regal Tent Productions
Richard Foulkes, Imagination

Growth is the goal of all business owners. Expanding your business into new markets may seem like a good business move, but are you and your business ready? Experienced presenters will discuss how to assess if your business is ready, what to expect legally and logistically during the expansion process, and will share few stories of special events professionals who have both successfully and unsuccessfully expanded their business into a new market.